The title tag is one of the most important SEO elements. It can have a huge impact on your ranking. In my experience, optimizing your title tags can give your rankings a big boost. There are many different ways to approach optimizing a title tag. One is to make sure they fit within the 55-60 character limit (which I think is a bit outdated today). Other SEOs suggest that it’s okay to have title tags…

Google’s March 2024 core update calls on SEO professionals to evolve their strategies. With a focus on combating low-quality content and manipulative tactics, it champions user-centered approaches. Liam Bickerton, chief strategy officer at 829 Studios, elaborates on its far-reaching implications. The ever-evolving research landscape witnessed a major shake-up in March 2024 with the arrival of Google’s latest core updateOpens a new window . While some websites have not experienced significant changes in performance, others have…

The rise of generative artificial intelligence and large language models (LLM) has opened up the possibility of disrupting Google’s dominance in the search engine market. One such challenge is Perplexity, an AI-powered search platform that aims to provide users with summarized answers and cited sources instead of the traditional list of web page links. While it’s still overshadowed by Google’s massive search volume, Perplexity’s approach offers insight into how AI could reshape the search experience…

LOS ALTOS, Calif., April 25, 2024 (GLOBE NEWSWIRE) — Fast Simon, a leader in AI-powered shopping optimization, today announced the general availability of Smart Rendering, which improves page load speed for a better shopping experience and search engine optimization (SEO). In a saturated e-commerce environment, merchants cannot afford to hit the average page load speed. A study of over 100 million page views found that e-commerce sites that load in one second had a conversion…

DeepL, the creators of the DeepL translator, announced a new product called DeepL Write, a real-time AI editor powered by its own large language model (LLM) that improves content at the draft stage, retaining the writer’s tone and voice. Unlike many other AI writing tools, DeepL Write is not a content generator, it’s an editor that offers suggestions on what words to choose, how to best express ideas, proofread your documents to sound professional and…

Ed Zitron wrote a piece called The Man Who Killed Google Search. It details how Prabhakar Raghavan, Google’s former head of ads, led a coup so he could run Google Search, and how an email chain in 2019 started a cascade of events that would lead him to put it on the ground said Everyone in the SEO/SEM space is talking about this article and I went back to SEO on fire. If you haven’t…

Over the last few days, while I was offline, the SEO chatter around Google search ranking volatility continued to be very intense. Google’s tracking tools seemed to calm down a bit, but the chatter is still very hot. All this while the Google March 2024 Core Update is still rolling out 51 days later. There are many places that are seeing more and more movement, not all for the better. Those affected by the September…

For a long time, optimizing web pages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize their content and page elements to rank well for that term. However, this hyper-focused keyword approach is now considered outdated in many cases. Today, searcher behavior, query intent and the buyer’s journey are more important than targeting individual keywords. Queries have become more conversational and users want…